In today’s digital world, it is extremely important to stand out. There are many ways to do this and one of the most important ways is by having great content while providing value.

The problem is most businesses don’t know how to go about creating great content. Here is a simple rule you can follow called “VRIN” that will help you up to your social media in 2020.

The “VRIN” Score acronym, stands for the following four factors of measurement: Value, Rarity, Inimitable and Non-substitutable.

The VRIN score system is based out of 40. Each category within the VRIN system is rated out of 10. The goal of the VRIN score system is very simple. It’s to help businesses give their followers a reason to keep following them on their social media accounts.

First, let’s start with the letter “V”. The letter “V” stands for value. Give your followers what they are interested in. Think of what they will see or get out of following your account.

Next up is the letter “R”. The letter “R” stands for rarity. You must try your hardest to provide content that people haven’t seen before.

Think to yourself, how many other accounts out there are posting similar content?

The third is the letter I. The letter “I” represents the word Inimitable. Create content that can’t be created easily.

Not must it be rare, but it must also be extremely unique and genuine.

Finally, the letter N. The letter “N” stands for Non-substitutable. Post content that people can’t live without and create timeless content, so as time goes on, your post is still relevant.

To learn more about the best practices discussed here, get in contact with

Expandify Marketing which\offers you a free strategic planning session! You can contact their team:

by phone (514) 973-2083 or email contact@expandify.ca.

You can also visit their Website.

Find the blog on Technopark website: https://www.technoparc.com/en/newsletter-technoparc-november2019/

VRIN by Expandify Marketing - Social Media Marketing Agency Montreal

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