Have you ever thought of the process your customers have to go through to contact your business?
Customer service is one of the most important forms of retention to keep your customers in your business.
In most cases, many find the experience very slow and frustrating because customer support agents aren’t qualified enough and have limited knowledge and resources to actually help solve your issue.
Luckily, development in technology over the past few years have provided many businesses with the solution for faster and better customer service: chatbots.
Chatbots can be found on the popular messaging app such as Facebook Messenger and on company websites.
A popular chatbot platform used by digital marketers is ManyChat.
ManyChat is one of the top bot platforms for Facebook Messenger and they are changing the way businesses talk to their customers across marketing, commerce, and support.
Chatbot platforms like ManyChat have the ability to improve every aspect of your customer service by digging through huge amounts of data to pick out the best solution for a customer, whether it is a troubleshooting solution or a recommendation for a new product to try.
In other words, a well-optimized chatbot can be very helpful when it comes to boosting your conversion rates.
Moreover, it can always transfer a customer to speak to a real human support agent for more complicated tasks.
With today’s advancements in Artificial Intelligence and Machine Learning, the possibilities are endless.
To help you grasp the reality of the virtual assistance shift in our digital era, here are some numbers:
- By 2020, 85% of engagement with businesses will be done by using self-service options and chatbots. — Gartner
- 6 billion connected devices will proactively ask for support by 2018 — Gartner
- 85% of customer interactions will be managed without a human by 2020. — Gartner
- 44% of executives believe artificial intelligence’s most important benefit is “automated communications that provide data that can be used to make decisions.” — Narrative Science
- 10k+ developers are building chatbots on Facebook Messenger. — Facebook
Many companies have already noticed this trend and took action to take full advantage of all the benefits chatbots can provide to their businesses.
Chatbots are the next big thing in customer service and can even replace traditional communication means such as emails in the not-so-distant future.
The real potential of chatbots is found in the efficiency and accessibility of the platform.
In fact, numerous customers prefer them over calling an agent because of the faster and less overwhelming services.
With automated processes, chatbots can also help save money for companies and boost efficiency.
Since most chatbots are already implemented on popular messenger apps that have billions of users, it is very easy to set up a chatbot and reaches out to potential customers.
To learn more about the best practices discussed here or how to implement chatbots for your business, Expandify Marketing offers you a free strategic planning session!
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