by: Expandify Marketing
Goal 1: Content Reach
The most obvious reason to use hashtags is to reach beyond your usual followers and gain influence into broader communities. There have been many studies done by Twitter and others on this important topic.
Early this year hashtagify.me found that you get a 50% to 100% increase in engagement when using hashtags in a tweet. A good hashtag strategy will give you even better results.
These strategies are not limited to Twitter; Instagram and Google Plus fit under this umbrella as well.
Goal 2: High-quality followers
Gaining high-quality followers should be a very important goal for anyone using social media as part of their marketing strategy.
High-quality followers are those who interact with you and are therefore actually interested in what you share, and will also help you spread it around.
These followers are hard to attract. Consistently publish compelling content, engage with other audiences, and add value to the community you cater to will help you achieve this goal.
These hashtags will help you do this by acting as an extension of your work.
Goal 3: Finding relevant influencers and prospects
Hashtags can also be used to help find influencers and your target audiences. They also help with learning about your targeted audience.
The fastest ways to increase your own influence is by connecting with already known influencers in your field. Hashtagging is easy enough to find who the influencers are, but also what they’re interested in.
This will help you figure out what you have in common. This will also help increase the quality of your engagements, allowing you to save time and create more genuine and effective relationships.
If you are ready to up your hashtag game in 2019, it comes down to the importance of your hashtag strategy on social networks like Twitter and Instagram, the studies done by twitter exaggerates the power of hashtags: it is no longer a question, it is a necessity in increasing your content’s reach, gaining high-quality followers and connecting with relevant influencers that fit with your brand.
it is no longer a question, it is a necessity in increasing your content’s reach, gaining high-quality followers and connecting with relevant influencers that fit with your brand.
A cost-effective way to keep up with this trend is to outsource to a digital marketing agency that knows how to accomplish these three important goals efficiently and effectively.
Want to learn more?
To learn more about the best practices discussed here, get in contact with Expandify Marketing which offers you a free strategic planning session!
Phone: (514) 973-2083 or Email: firstname.lastname@example.org you can also visit their website www.expandify.ca
Find our article on technopark blog:
Follow us on Social Media:
Facebook Group: https://www.facebook.com/groups/expandify/